Weekly Update 5/19/2026

Hey Sinna Squad!

This is a long update — but a much needed one for everyone who has joined the Sinna Squad over the last 6 weeks ❤️

We have grown VERY fast, and we know Sinna is something Sheridan is genuinely excited about.

I’m unbelievably excited to be sharing Sinna with you and building it alongside each of you 🔥

Everything we’ve done so far has been our live testing phase.

Every flavor, recipe adjustment, setup, and pop-up has been part of building Sinna in real time right here in Sheridan ❤️

That means when you’ve:

• Given feedback
• Voted on flavors
• Shared Sinna with friends
• Told us what you liked (or didn’t)

…you’ve directly helped shape the brand.

Over the last few weeks, we’ve tested:

• Different doughs
• Different fillings
• Different ovens
• Different bake times
• Different setups
• Different systems

Honestly… almost nothing has stayed the same 😅

And that’s exactly what this phase was for.

By June 20th, Sinna will officially launch.

Until then, we’re continuing to refine, simplify, and improve everything.

Moving forward, expect:
• A more consistent core menu
• Weekly rotating specials
• New product drops
• Random pop-up locations
• Drinks 👀

We are currently updating our QR code system.

Your old tags still work, but the new tags will be much more streamlined moving forward 👀

If you have not picked up your Sinna tag and loyalty card yet, come do that ASAP.

We also now officially have:
• Sinna Squad Members
• Sinna VIP’s

VIP’s are the people helping build Sinna by referring friends and family ❤️

Your perks are even better than the originals — thank you for being the OG’s of Sinna. You’re the bestest 🔥

Over the next couple of months, we’ll also begin testing:
• Signature cold brews
• Sinna brownie mix
• Sinna Sourdough Roll

• Gluten Free Recipes

We are currently updating our website to support future Sinna locations in different cities 🔥

This is still just the beginning.

Thank you for being part of this stage of Sinna and helping us build something that has never been done before ❤️

We have now reached 250 Sinna Squad Members!

Hooray!

Our Winners for the 48 hour easy-share link were reached out to directly with their rewards!

Thank you for being with us and building Sinna with us!